Helping organisations identify where value exists — and turn it into measurable growth.
58th Concept helps leadership teams identify growth opportunities, strengthen partnerships and unlock value within customer and commercial ecosystems.
Most organisations are not short of activity.
They have customers, partners, channels, assets, audiences and experiences already in motion.
The opportunity is understanding where value sits within that ecosystem — and how to create more of it.
Why Clients Engage
Most organisations are not seeking more ideas.
They are seeking clarity.
Clarity on where growth exists.
Clarity on which opportunities matter most.
Clarity on how customers, partnerships and experiences work together to create value.
58th Concept combines experience spanning British Airways, Jumeirah, The Savoy and Bicester Village Collection with a practical focus on commercial outcomes.
How I Help
Partnership Ecosystems
Building partnership capabilities that help organisations access customers, audiences and markets they are not currently reaching.
Identifying which relationships create the greatest value and turning them into a repeatable growth capability.
Customer Ecosystems
Understanding how customers behave before, during and after engagement.
Identifying opportunities to increase acquisition, engagement, spend, loyalty and long-term value.
Destination Ecosystems
Unlocking value across hospitality, retail, leisure, experiences and place-based businesses.
Strengthening the ecosystem rather than optimising individual components in isolation.
Commercial
Growth
Helping leadership teams identify opportunities, constraints and growth levers that have the greatest potential impact on performance.
Experience & Outcomes
More than 25 years leading commercial growth, partnerships and market development across luxury hospitality, travel, destination retail and experience-led businesses.
Experience
British Airways
Jumeirah
The Savoy
Bicester Village Collection
Selected Outcomes
- Built and scaled a global partnership ecosystem contributing c.£300m+ in annual sales.
- Developed partnerships contributing c.40% of sales into key luxury driver brands.
- Built and scaled an international partnerships function from 2 to 15 team members.
- Developed India from an emerging opportunity into a strategic growth market, increasing tracked sales from c.£3m to c.£35m.
- Developed and scaled high-value international demand across Europe, the Middle East, Asia and North America.
Typical Situations
Organisations typically engage 58th Concept when:
• They believe there are customers, audiences or markets they are not currently reaching.
• Existing channels are no longer delivering the growth they once did.
• Partnerships may represent an opportunity, but the organisation lacks the experience, framework or capability to build them effectively.
• Leadership teams are evaluating new customer segments, markets or growth opportunities.
• Activity is increasing, but commercial outcomes are not keeping pace.
• Different stakeholders hold different views on where future growth should come from.
• Organisations want to prioritise opportunities rather than pursue everything at once.
• Commercial teams need greater clarity on where to focus investment, resources and attention.
Why 58th Concept?
58th Concept takes its name from the 58 recognised navigational stars used by sailors for centuries to help determine their position and navigate the seas.
In uncertain environments, these reference points provided clarity, direction and confidence.
Business leaders face a similar challenge.
Growth is influenced by countless signals: customers, partnerships, channels, markets, pricing and experiences. The challenge is rarely a lack of information. It is understanding which opportunities matter most and where value can be created.
58th Concept helps organisations navigate that complexity.
By bringing clarity to partnerships, customer ecosystems, growth opportunities and commercial priorities, the objective is simple:
To help leadership teams focus on what matters most and create measurable commercial value.
The name reflects a belief that has shaped my career:
Clarity creates momentum.
Contact
I work with organisations seeking clarity on where value exists and how to unlock it